who we are
New York Minute has grown from humble beginnings in suburban Melbourne to the industry leader in gourmet burgers, achieving ‘top 10’ status in both the Herald Sun and Triple M burger ratings.
New York Minute sources local Australian produce direct from the farm gate to create traditional American burgers using authentic Manhattan Island recipes.
Our story began in 2010 when CEO and Founder Antony Crowther decided to apply his 20 years of QSR experience to creating a traditional American burger range that customers were craving, but no one in Australia was providing. Our first store, a small ten seater corner shop in Moonee Ponds, was immediately overflowing with customers keen to get their hands on the now iconic New York Minute burgers like the New York, New Jersey and Philly Cheese Steak. New York Minute now has six stores across Melbourne, with ambitious plans to expand both in Victoria and interstate.
The New York Minute philosophy is simple; Providing fresh, unique and consistently excellent products to our customers underwrites everything we do, and everything we are. That’s why we wake up every day to source the highest quality ingredients, hire friendly, motivated and well trained staff, and provide our customers with a taste of New York City right on their doorsteps.
At New York Minute we believe in our people, and our people are our family. When you join New York Minute, you join our family. As well as being invited to all of those awkward Christmas dinners, being a part of our family means that we are invested in your success, wellbeing, development and happiness.
Unlike other franchised businesses, we think it’s important that you meet the head of our family early so you can decide if we are your kind of people.
how it works
Who says New Yorkers aren’t friendly?! The first step is for you to fill in the Franchise Enquiry Form located at the bottom of this page to express your interest. We will get in touch with you within 48 hours to discuss your ambitions, goals and interest in New York Minute.
New York wasn’t built in a day… By now you’ll probably be chomping at the bit to get cracking with your own New York Minute store, but first we will help you to ensure we have both done our due diligence and are on the same page. We will introduce you to our existing franchisees so you can meet the whole NYM family and learn firsthand what it’s like to run your own store. Our franchisee expert, Rori, will also ensure that you have all the numbers, so you can assess the level of investment needed to set up your very own New York Minute.
But New York was built to last! Congratulations, you’re now the proud owner of Australia’s newest New York Minute! But like the built-to-last skyscrapers of the NYC skyline we will continue to ensure that your foundations are firm and sunk deep. Our specially designed franchisee training and support program will ensure that you are well grounded in every element of our business, and are set up for short, medium and long term success.